As the number of cat owners continues to increase, the development space of cat scratching boards has also been stretched, and still belongs to a blue ocean.

Pet ownership has always been a social phenomenon in developed countries such as Europe and the United States. The pet industry in developed countries in Europe and the United States has lasted for a hundred years, and North America and Europe have developed into a large market for the global pet industry. In recent years, thanks to the continuous increase of single people and the elderly population, the pet industry has prospered. According to data released by Research And Markets, the global pet market was valued at $223.54 billion in 2021. By 2026, the valuation is forecast to reach $332.9 billion. Indeed, the huge consumer demand for pet services is expanding with the growing number of pets. The favourable market environment has laid a solid foundation for the development of pet cat supplies, and the landscape for the pet cat supplies industry in the coming years is extremely promising. While the Chinese market is developing steadily, many enterprises and small and medium-sized sellers keep looking for new incremental space in the global market.

Continuous increase in the number of cat owners and cat scratching board nobleza market sentiment

In pet-keeping households, dogs and cats account for 80% of the pets kept. As pets kept indoors, cats do not need to go out and sneak for one thing. It prefers to stay at home and wait for its owner to come back, and secondly, cats are relatively clean and tidy compared to dogs. There will be more and more young and old people who choose to keep cats. A large proportion of cat parents love their pet cats as their own children. Most of those who like to keep cats are girls, and most of them are young girls, who are overflowing with love and are willing to spend money on themselves and even more on their favourite pets. It is not difficult to see that the spending power is very strong from the order of the spending list is young women>women>children>cats>men. Some scholars have specially investigated and counted that a cat's monthly expenses would be about 100€ yuan, such as cat litter, cat food, cat scratching board, cat toys and so on. And all these miscellaneous things are also fast-consuming products with a high repurchase rate.
Low time costs, low feeding costs, larger living spaces and accelerated urbanisation are all contributing to the growth of the cat economy. Pet supplies, as a major branch of the pet industry, are very large profit margins. At present, with the development of the economy, the standard of living has improved. And cat supplies as a necessary thing for people who have cats, especially the cat scratching board is not dispensable chicken ribs. With the continued increase in the number of cat owners, the development space of cat scratching boards has also been enlarged. Cat scratching post nobleza market is also the faster the bigger, so the cat scratching board market still belongs to a blue ocean.

Consumers in Europe and the United States for the cat scratching board product concerns

Cat scratching board this item in the market has long been a wide range, the price is from high to low. European and American consumers pay more attention to the quality of the cat scratching board, hope that the cat scratching board is strong and durable, beautiful shape and easy to clean. Generally in the Black Friday, Net One activities, Thanksgiving and other festive periods of hot sales, other times there is no obvious seasonal differences. Consumers choose the cat scratching board price reference range, mostly focused on 10-20 euros, while 5-10 euros of economic products also occupy a certain market share. Competition in the market is relatively fierce and fragmented, and small and medium-sized brands still have greater opportunities to break through.

Cat scratching board nobleza: providing quality product service

Nowadays, people pet more and more fine, the product is also more and more subdivided, how to take the road less travelled is the topic of concern for every pooper scooper. Cat scratching board nobleza set of pet consumer goods R & D and design, production and manufacturing, sales and service, logistics and related industries in one of the enterprises. Independent research and development production of pet daily necessities series, toys series and other series of products, exported to Europe, America, Africa and other countries and regions around the world. In order to lay out the export strategy, the company has made great efforts to build up its own brand, taking advantage of its strong supply chain to provide the global market with high-quality and innovatively designed pet products. To break through the incompatible barriers of product, marketing and sales, and to implement innovative pet brands that are favoured by consumers, have commercial value in channels, and embody cultural output. In the process of research and development, products should be designed in accordance with consumers' living habits, cultural traditions, and even the local climate, and product packaging should be in line with local aesthetic needs and packaging habits. To achieve practical and convenient product functional design, design products that meet the comfort level of pets and owners' needs for use scenarios, and present a lively and versatile visual enjoyment.
Product sales have been leading, take the cat scratching board series for example, the audience group locked young, fashionable and trendy consumer groups. The shape is rich, up to more than 20 kinds of cat scratching boards, and the design of the scratching boards is designed to meet the differences between the various stages of pet owners. How much more economic potential can cats, a silly, goofy creature, bring. Prosperous B2B ecological opportunities also create a convenient experience for pet-keeping, and cat-keeping with a high degree of refinement is becoming more and more universal. It is no exaggeration to say that a small cat is a hundred billion dollar market.